Supported content types and limitations
The table below shows the supported content types for the contentType parameter as mentioned in the “Send one or more messages” and “Upload media file for One API” sections of the API Reference page.
Size limitations are also indicated in each case. Please note that the size limitation with the lowest value between the WhatsApp size limit and the applicable Clickatell API will apply. For example, the maximum allowed limit for an image is 5MB as this is the lowest value (see table below). WhatsApp will not accept any image above a 5MB size even though the Clickatell API can accept a larger media/template media message request.
Note: WhatsApp (on inbound (MO) message) can at any time implement any new supported content types or codes – the customer would need to dynamically handle this.
Media |
Media Message Supported content types |
Media Template Supported content types |
WhatsApp Size Limit |
Clickatell Size Limit Inline Media
|
Clickatell Size Limit Media Upload |
---|---|---|---|---|---|
Audio |
audio/acc audio/mp4 audio/amr audio/mpeg audio/ogg codecs=opus
Note: The base audio/ogg type is not supported on Chat Flow. |
Not supported |
16 MB |
20 MB |
30 MB |
Document |
application/pdf application/msword application/vnd.ms-powerpoint application/vnd.ms-excel text/plain |
PDF only |
100 MB |
20 MB |
30 MB |
Image |
image/jpeg image/png |
image/jpeg image/png |
5 MB |
20 MB |
30 MB |
Video |
video/mp4 video/3gpp
Note: Only H.264 video codec and AAC audio codec are supported. Only videos with a single audio stream are supported. |
video/mp4 video/3gpp
Note: Only H.264 video codec and AAC audio codec are supported. Only videos with a single audio stream are supported.
|
16 MB |
20 MB |
30 MB |
Channels
Find the most up-to-date information about the channels available to communicate with your clients.

SMS
Enable any application, website or system to facilitate local or international one- or two-way SMS communication via an easy one-step integration with our HTTP API.
Documentation

One API
Communicate with your mobile customers via multiple communication channels with a single integration. You can send and receive messages on both WhatsApp and SMS without the overhead of programming individual channels.
Documentation

As an authorized WhatsApp Business Solution Provider, we assist you in applying for a WhatsApp Business account and number. Integrate with other powerful features available on our platform via our One API.
Documentation
Products
Find the most up-to-date information about the products we offer and how to elevate your engagement with customers.

Chat 2 Pay
Send payment requests to customers via chat for secure, contactless payment experiences.
Documentation

Chat Desk
An easy-to-use web-based application that enables real-time communication with your customers via a single web interface.
Documentation

Chat Flow
A web-based application that allows you to quickly and collaboratively design and deploy conversational experiences across multiple chat applications and connect it to your organization's core functional APIs.
Documentation

Campaign Manager
An online tool that allows you to create a custom SMS campaign within minutes - no coding or developers required.
Documentation
Marketplace
Find the most up-to-date information about Clickatell's Marketplace and how you can utilize it for the distribution and payment acceptance of digital products.
Bank Interfaces API
An explanation of the way Clickatell and banks interact with one another when dealing with purchases.
Documentation
Transact Result API
Initiates the delivery of the transaction result for a purchase that was made through Clickatell after Clickatell facilitated the dispensing of the product.
Documentation
Reserve and Transact API
Initiates a purchase and fund reservation request to Clickatell.
Documentation
Security Service API
Request authentication tokens to use in all other Clickatell API calls.
Documentation
Transact
A cloud-based platform that allows for the distribution and payment acceptance of multiple digital products.
Documentation
In-Flight Transaction Check API
Used prior to a purchase instruction to confirm that no similar transaction is in progress.
Documentation
User Transaction Lookup API
Identify if a new transaction is similar to one of the user's recent transactions so the response details can be used to pre-emptively complete the current transaction details.
Documentation
Customer Account Validation API
Validate a customer's bill payment account number prior to submitting the bill payment purchase request to the vendor.
Documentation
MNO Lookup API
Derive the specific mobile network operator (MNO) for the specified MSISDN.
Documentation
Token Lookup API
Look up tokens/vouchers to present back to the buyer/customer who purchased token-related products via Clickatell's platform.
Documentation
Notifications API
Send notifications to buyer/recipient using different channels.
Documentation
Transaction Lookup API
Used after a purchase to confirm the transaction status.
Documentation
Financial Terms Lookup API
Display the correct fee and settlement amounts as per the contractual agreement for the SKU being purchased.
Documentation
Other Resources
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